Newsletter | Page 2 | Alpine Express

Posted on 20 April 2018 by Tom Merkli — Leave a comment

Join us for Raw Milk Cheese Day

Tomorrow Saturday, 21 April 2018 is International Raw Milk Cheese Appreciation Day. Raw milk cheeses are unique in flavor, history, and carry on traditional cheesemaking practices. Producers who make them are passionate about craftsmanship and animal husbandry. Their cheeses represent years, even decades, of knowledge and thoughtful innovation to better their products.

By joining in celebration you recognize cheeses made with raw milk, as part of our collective culinary heritage.

So how can you join these celebrations?

Visit one of our retailers for their special display and promotion of raw milk cheese. For example: Boccaccio Supa IGA Balwyn/Melbourne VIC has special tastings tomorrow from 10am to 1pm. Little Cheese Shop in Bayswater/Perth, Western Australia is featuring our uniquely crafted raw milk cheeses throughout the day.
Purchase raw milk cheese from your favourite deli and celebrate the day by eating it (remember, that all Gruyère AOP from Switzerland, all Swiss Emmental AOP and all Tête de Moine are raw milk wherever you buy them. For other cheeses see our product details or ask your cheesemonger).
Looking for unique, hard to find raw milk cheese? Then you’re best to visit our own online shop. We’re even giving you 20% off these cheeses until next Thursday*. For example try the new Cinderella cheese that is made with blackened Cyprus sea salt, made with unpasteurised raw milk of course.
Post a picture of your favourite raw milk cheese to social media and tag them with #rawcheeseday

Happy Raw Milk Cheese Day everyone!
*Promotion is valid for all individual raw milk cheese excluding packs and combos as well as Sélection Rolf Beeler cheese. Valid until midnight Thursday, 26 April 2018 AEST or until sold out.

Posted on 9 December 201714 December 2017 by Tom Merkli — Leave a comment

Festive Cheese – December News

Ham: check, Seafood: check, Pavlova: check. But have you thought about cheese for your Christmas function?

We’re obviously biased – but – think about how much time you need to prepare a fabulous looking cheese platter? Right, almost none! Plus everyone loves cheese, so it’s an easy crowd pleaser. Below are some of our tips on how to create an amazing cheese platter:

Less is more
Don’t think you’ll have to have 1 of everything. 3 to 4 amazing cheeses go further than many more average ones.
Don’t go for what you think people might like
Create something you like and stand by it. A slightly quirky cheese board is always a good conversation point plus people actually like to discover new things, they may just need a little encouragement.
Go for quality
Needless to say that quality is important. You don’t have to have a huge amount of cheese, but it should be of great quality. When presenting it to the guest, explain what is what and mention that you went the extra way. Your guest will love it! For general guidance you calculate with approx. 30g per cheese per person if presented alongside other food.
Ask your cheesemonger what’s currently great
Many cheeses are best at certain times (seasonality, ripeness, etc.) and at this time of the year many retailers have special cheeses they don’t carry all year round. Ask them what they recommend.
Go easy with the accompaniments
Accompaniments like fruit, pastes, nuts and reductions – when chosen right – are great. But keep it to one or two and when possible make it cheese specific (e.g. a local honey to drizzle on to that blue cheese you bought)
Bread or Crackers?
We’re Euros, so for us it will always be crusty bread. Your choice though.
Plating up
Here you can be as creative as you like or simply let the cheese speak for itself. We prefer the latter, but that doesn’t mean that some accentuated accompaniments won’t look great on your board (try edible flowers for example).

We’d love to hear your thoughts and see your platters, feel free to email them to us!

Posted on 10 November 201713 November 2017 by Tom Merkli — Leave a comment

Gruyère AOP Alpage & What to expect at the French Festival in Melbourne – November News

Alpage cheese is made only in the summer months when the cows graze high up in the alpine pastures. Discover our newly arrived 2016 Gruyère AOP Alpage straight from the Swiss mountains.

The Gruyère AOP Alpage is produced in two different areas within the Gruyère region in Switzerland. One in is situated in the Fribourg alps and the other in the Jura mountains. Both productions are unique in the case that they produce high up in the alps where cows can only graze during the summer months. This high altitude grass is lush and bursting with a great variety of herbs and flowers leading to superior milk.

Once the approximately 30kg wheels are made, they are then carefully cared for during the entire maturation. The Gruyère AOP Alpage is definitely a true delight on any cheese board. Discover our 12-months matured, Gruyère AOP Alpage at a retailer near you now. (Note: not all listed retailers may carry this item. Any retailer can purchase it through our distributor, Cheese Culture though).

French Festival 2017 – South Yarra

It’s already our fourth year participating at the picturesque French Festival ‘Paris to Provence’ in the Como House & Garden in South Yarra, Melbourne. This year the 3-day event takes place from Friday, 24 to Sunday 26 November 2017. New this year is that the festival added an interesting side-element called ‘Coco at Como: Mademoiselle’s Life Story’. Aside from this, the festival will be host again to countless market stalls with the most beautiful, French influenced products. Find anything from French Sweets and pastries to – well cheese of course – to non-food items such as jewellery, French Tourism ideas and much more. Also you will find work shops, a kids garden, a Cannes film fest zone and many other things sure to please everyone.

The Red Cow will be offering a range of our artisan Swiss cheeses including our raw milk Sélection Beeler Vacherin Fribourgeois and Willi Schmid’s Jersey Blue along with many others we will surprise you on the day.Plus, this year we will also have a limited stock of Walma’s wonderful Swiss Landjäger (a traditional, semidried Swiss style sausage).

Tickets are available through the festival’s website or on the day at the entrance.

$5 off any of our products at the festival

Would you like a little help during your French Festival shopping? Then download our $5 voucher redeemable during the 2017 French Festival in South Yarra. Simply go through the check-out process and print out the voucher you receive in your email. Voilà $5 are yours. See you in South Yarra!

Happy Gruyère AOP Alpage shopping and happy French Festival!

tom.
Owner of The Red Cow.

Posted on 26 March 2016 by Tom Merkli — Leave a comment

Thank you for visiting Gruyère AOP at Taste of Sydney

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Thank you for visiting the Gruyère AOP stand at Taste of Sydney…

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** It was great to see you at Taste of Sydney
————————————————————

On behalf of Gruyère AOP we would like to thank you for visiting our stand at Taste of Sydney earlier this month. It’s certainly been a lot of fun handing out this beautiful, Swiss raw milk cheese in the 3 variations Mild, Reserve and Mature to you.
http://gruyere.com/en/
Read more about the unique Gruyère AOP production techniques, recipes and more on the official Gruyère AOP website (http://gruyere.com/en/) .

https://www.alpineexpress.com.au/product-category/cheese-boards/
Interested in getting cheese straight to your door? Have a look at our Alpine Express online cheese boards (https://www.alpineexpress.com.au/product-category/cheese-boards/) .

Many people asked us during the festival where they can buy these fantastic Gruyère cheeses. Since the festival the following retailers signed up for the fabulous Gruyère Reserve and Mature cheese:
* Blackwhattle Deli (http://www.blackwattledeli.com/) , Sydney Fish Market
* Cheese Etc (http://www.cheeseetc.com.au/) , North Sydney
* Supa IGA (https://www.romeosretailgroup.com.au/location/st-ives-nsw-super-iga/) , St Ives

Plus the Gruyère Mild can be found at most supermarkets and Delis. If you’re favourite place doesn’t have it, just let them know about your love for the cheese and tell them that our Gruyère cheese is distributed via Cheese Culture (http://cheeseculture.com.au/) .

Finally, since you are now part of our selected cheese newsletter club, we will continue to inform you about cheese related events, raw milk cheese updates & more.

Until then, have a lovely Easter and enjoy those Gruyère AOP.

Bringing you beautiful raw milk cheese from Switzerland

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Posted on 24 February 2016 by Tom Merkli — Leave a comment

March is near: Taste of Sydney | New Cheese Boards | More

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March Event – (#) With Gruyère AOP to Taste of Sydney 10 – 13 March
March is just around the corner and with that the first Taste event of the year: Taste of Sydney. The foodie outdoor event will take place between 10 and 13 March at Sydney’s Centennial Park.

Graze through your dream tasting menu designed from a selection of over 60 tasting dishes crafted by Sydney’s latest, greatest and hottest restaurants, enjoy live entertainment, shop from artisan producers, and test your culinary skills in a host of exciting masterclasses.

This year The Red Cow partners with Gruyère AOP to provide festival visitors the first hand experience of the wonderful world of Swiss raw milk cheese. Gruyère AOP is the exclusive cheese partner of the Electrolux Taste Theatre and hosts their own stand providing visitors the opportunity to taste or buy three different Gruyère AOP.

Win 2 x 2 tickets for this spectacular event and – as a bonus -be given a piece of Gruyère AOP to take home from the festival. All you need to do is send us an email and tell us in one sentence why you should be the one given the 2 tickets. But be quick, entries close tomorrow, 25 February 2016 at midnight AEST.
Win Tickets Now (mailto:[email protected]?subject=Gruyere%20AOP%20Competition&body=This%20is%20why%20I%20should%20be%20given%202%20tickets%20for%20Taste%20of%20Sydney%202016%3A)

More about Taste of Sydney (http://www.tasteofsydney.com.au/)
#https://www.alpineexpress.com.au/product-category/cheese-boards/
Cheese boards delivered
We’ve added a few new cheese boards to our new Alpine Express Cheese Board range this month. The above pictured ‘Fight of the Blues’ is just one example. Find more in our shop and get better cheese delivered to your door.
Buy Cheese Now (https://www.alpineexpress.com.au/product-category/cheese-boards/)

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#http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073

Last tickets available: MFWF Event 9 March, Melbourne
Three last tickets are still available for our 2016 Melbourne Food & Wine Festival, titled ‘Cheese & Wine with Altitude’ on 9 March 2016 at Boccaccio in Balwyn/Melbourne. This is your last chance. Are you coming?

Book now (http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073)

Read More (http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073)

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The Red Cow is the exclusive importer of the Sélection Rolf Beeler range of artisan Swiss cheese.

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Posted on 3 February 2016 by Tom Merkli — Leave a comment

❤ Say it with Cheese this Valentine’s Day ❤

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New – (#) Our unique Valentine’s Day cheese offer

They say the way to one’s heart is through their stomach. So why not say it with extraordinary cheese for two?

This special Alpine Express cheese board, aptly called ‘Say it with Cheese’ is only available this week in time for Valentine’s Day on 14 February. It was hand selected by Tom and contains three superb cheeses.

As with all Alpine Express cheese boards – it’s conveniently delivered to your door. And optional extras include a gift message. Order deadline is this Sunday.
Buy Now (https://www.alpineexpress.com.au/products/alpine-express-say-it-with-cheese/)

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Discover new artisan cheese
Our monthly artisan cheese subscription service is back online. Sign up and receive hand-selected cheese sent directly to your door every month.
Sign up Now (http://www.alpineexpress.com.au)

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Event: Cheese with Altitude
It’s not too late to book your place for our March event at the 2016 Melbourne Food & Wine Festival, titled ‘Cheese & Wine with Altitude’.
Book now (http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073)

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Cinderella (Aschenputtel) raw milk with active carbon

Alpage cheese is made only in the summer months when the cows graze high up in the alpine pastures. Discover our newly arrived 2016 Gruyère AOP Alpage straight from the Swiss mountains.