Category: Newsletter

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#https://www.alpineexpress.com.au/

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#https://www.alpineexpress.com.au/product-category/cheese-boards/
New – (#) Get unique artisan cheese platters straight to your door.
2016 has well and truly started and it’s time to kick off our newest initiative. As part of our Alpine Express brand, we’ve just launched our newest cheese innovation: finger licking cheese platters that are sent directly to you. Our first one, pictured above, is quite a treat for every cheese fanatic.

Since you are one of our loyal newsletter reader, we’ve created a special introduction offer just for you: Use code ‘news1601’ and receive $10 off your first order. Valid until this Sunday only, so be quick and don’t miss out.
Buy Now (https://www.alpineexpress.com.au/product-category/cheese-boards/)

Read More (http://www.alpineexpress.com.au/cheese-boards/)
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Discover new artisan cheese
Our monthly artisan cheese subscription service is back online. Sign up and receive hand-selected cheese sent directly to your door every month.
Sign up Now (http://www.alpineexpress.com.au)

Read More (http://www.alpineexpress.com.au/)

#

Event: Cheese with Altitude
It’s not too late to book your place for our March event at the 2016 Melbourne Food & Wine Festival, titled ‘Cheese & Wine with Altitude’.
Book now (http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073)

Read More (http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073)

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The Red Cow is the exclusive importer of the Sélection Rolf Beeler range of artisan Swiss cheese.

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The Red Cow (Australia) Pty Ltd . PO Box 44 . Morningside, Queensland 4170 . Australia

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Merry Christmas from all of us at The Red Cow!
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Bringing you beautiful raw milk cheese from Switzerland

Melted raclette cheese at the Swiss Festival

** Hi Cheese Friend
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From all of us at The Red Cow, we wish you and your families a safe and wonderful Christmas. May it be filled with love, laughter and of course plenty of artisan cheese!

Merry Christmas!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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Cheesy gifts are available from our online shop…
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** There’s still time to get your cheese cutter, knives & more
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** The Red Cow
Online Shop
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Enter the virtual doors to cheese accessory heaven: be it a fondue set for your next melted cheese party, a classic wooden Girolle for your Tête de Moine, some of our amazing Rolf Beeler fruit mustards or even a cute little wooden cow, the choice is yours.

Every order placed between now and this Sunday will also receive an extra gift from us. So be quick and get to our shop (https://www.alpineexpress.com.au/shop) now!

**
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https://www.alpineexpress.com.au/shop

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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.
You are receiving this email because you opted in through our website or promotion material.

Our mailing address is:
The Red Cow (Australia) Pty Ltd
PO Box 44
Morningside, Queensland 4170
Australia
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3 suggestions for your Xmas cheese platters, MFWF 2016 & more
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https://www.alpineexpress.com.au/our-cheese/xmas-cheese-platter-suggestions/

** NSW, QLD & VIC provide the ultimate Xmas cheese platter
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It’s this time of the year again! And this year we have asked 3 of the best cheese retailers on the East Coast to provide us with their suggestions for the ultimate Christmas cheese platter. For 3 weeks between today and Christmas we’re revealing – one by one – their submissions. Starting this week with The Stinking Bishops’ Xmas cheese platter for team New South Wales.

Next week you’ll find the Sunshine state’s proposal from The Stores in Brisbane followed by Victoria’s submission from the Cheese Boys at Boccaccio Cellars in Balwyn/Melbourne.

Get the suggestions (https://www.alpineexpress.com.au/our-cheese/xmas-cheese-platter-suggestions/)

https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-jersey-blue/

** Cheese of the month: Jersey Blue
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You’re right, it’s been here before. But if you like blue cheese and you want the best for Christmas, this is your go-to cheese for sure.

Hand-crafted by master cheesemaker Willi Schmid in the picturesque Toggenburg, the Jersey Blue is rich yet superbly balanced between the sweetness of the buttery milk from the Jersey Cows and the two different blue vein strains introduced.

We’re sure you instantly recognise this cheese at your preferred retailer due to its unique pattern and shape. You can also find it online via the Smelly Cheese Shop (https://smellycheese.myfoodlink.com/search?utf8=%E2%9C%93&q=jersey+blue) .
More about the Jersey Blue (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-jersey-blue)

http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073

** Cheese & Wine with Altitude: MFWF 2016
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We’ve got your Xmas present sorted: We’re back at the Melbourne Food & Wine Festival in 2016 with an exciting event titled ‘Cheese & Wine with Altitude’. Partnering with Boccaccio Cellars Anthony (cellarmaster) and Bernard (cheesemonger) we will lead you ‘round the mountain to savour a curated selection of wines and cheeses, to discover how height impacts taste.

Wednesday, 9 March, 7pm
Boccaccio Cellars, Balwyn/VIC
Booking essential
B (https://www.youtube.com/watch?v=Ix8sRykjdSs) ook your place now (http://www.melbournefoodandwine.com.au/program/cheese-and-wine-with-altitude-6073)

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The Red Cow
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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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Swiss Cheese for the Frenchies, Heidi’s love for Swiss Raclette & more
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http://www.paristoprovence.com.au/

** Vive la France – Swiss Cheese for the Frenchies
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The Red Cow will be present at the French Festival in South Yarra next weekend. Like last year, we’re super happy to be part of the phenomenal French Festival ‘Paris to Provence’ (http://www.paristoprovence.com.au/) in the picturesque Como House & Garden in South Yarra/Melbourne. We’ll be there with many raw milk Swiss cheeses and ready for your business – whether you are French or not, of course!

For one lucky readers we have 2 free tickets valued at $21/each. All you need to do is send us an email before the end of today and tell us why you should be chosen. Good luck & see you next weekend, 20 to 22 November at the festival!

W (mailto:[email protected]?subject=French%20Festival%20-%20Competition&body=This%20is%20why%20I%20should%20be%20given%20the%20tickets%3A%0A%0AName%3A) in free tickets (mailto:[email protected]?subject=French%20Festival%20-%20Competition&body=This%20is%20why%20I%20should%20be%20given%20the%202%20tickets%3A%0A%0AName%3A)

https://www.alpineexpress.com.au/our-cheese/tete-de-moine/

** Cheese of the month: Tête de Moine
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Did you say Monk’s head? Yes, that’s exactly what the name of this raw milk cheese translates to. It’s called that because back in the 1500s it was produced in by Monks in Monasteries in the Swiss Jura.

Today it’s a well sought after cheese. True experts even have a wooden device (called “Girolle” – available in our online shop (https://www.alpineexpress.com.au/products/girolle-the-original-cheese-shaper/) ) at home with which they are shaving off little rosettes of the cheese helping aerating and fully enhancing its beautiful aroma bouquet. Handy for those that don’t have the equipment, the Tête de Moine now also comes in a box together with a re-usable plastic shaper – ideal for your dinner party at home (pictured above).

Come and buy one of these boxes at our stand at the French festival in South Yarra or contact your retailer (https://www.alpineexpress.com.au/where-to-buy/) for the availability closer to Xmas.
M (https://www.youtube.com/watch?v=s1d_Agn2Il0) ore about the Tête de Moine (https://www.alpineexpress.com.au/our-cheese/tete-de-moine/)

** Heidi loves Swiss raclette
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Heidi – the classic Swiss movie is back in a new 2015 version. It’s the newest adaption of one of Switzerland’s most famous stories by author Johanna Spyri, originally published in 1881.

The new movie, coming to Swiss cinemas in December, features Heidi eating Swiss raclette. It’s currently unknown if the film is being shown in Australia as well. However, we’ll certainly keep you updated. In the meantime, why not watch the trailer from Raclette Suisse?

Watch the trailer (https://www.youtube.com/watch?v=Ix8sRykjdSs)

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Exclusive Importer of the Selection Rolf Beeler Cheese

Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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Your question for Rolf Beeler answered & Prahran Cheese Fest
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** You asked – Rolf Beeler answers
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As promised in our last newsletter we chose three questions from your submissions to ask Rolf Beeler during Tom’s recent visit to Europe. Click on the link and watch Rolf’s video answers including which is his favourite cheese.

W (mailto:[email protected]?subject=My question for Rolf Beeler) atch the video (https://youtu.be/chtKV_0RbSo)

https://www.facebook.com/events/716176178525921/

** This Saturday: Cheese Festival at Melbourne’s Prahran Market
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Come and see us this Saturday from 10.30am at the Cheese Festival in the beautiful Prahran Market in Melbourne. Tom is talking at 11am about why raw milk cheese is better for you and following that we’re showcasing a wide range of our artisan raw milk cheese for you to taste and buy.
F (http://www.mailchimp.com/) ind out more (https://www.facebook.com/events/716176178525921/)

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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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Your question for Rolf Beeler, Raclette revival in Melbourne & more
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https://en.wikipedia.org/wiki/Rolf_Beeler

** Spring brings your question to Rolf Beeler
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It’s finally Spring. And for us this means a trip to Europe is on the agenda where we’ll be able to visit Rolf Beeler and some of his selected cheesemakers. So, is there anything you always wanted to ask the ‘Pope of Swiss cheese’? If so, then this is your chance: send us your question before the end of the week and we’ll select the best 3 to ask Rolf in front of a camera and publish it in one of our next newsletters.

Send us your question for Rolf (mailto:[email protected]?subject=My question for Rolf Beeler)

** Cheese of the month: Willi’s Jersey Blue
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A Swiss blue cheese? Yes, move over France & Italy, this cheese is a serious contender for any cheese board’s blue cheese spot. It’s a creation from legendary cheese maker Willi Schmid and is part of Rolf Beeler’s exclusive Selection.

When cut the Jersey Blue is specially appealing as you can see the fine, light blue to dark green veins that grow into the core from the outside. Willi tenderly squeezes each wheel by hand to create this unique effect.

Taste-wise the Jersey Blue has a butter feel from the rich Jersey milk along with powerful flavours of the blue mould and a very long finish. A true masterpiece indeed.
Watch our Jersey Blue video (https://www.youtube.com/watch?v=s1d_Agn2Il0)

https://instagram.com/swisskrisfood/

** Melbourne’s Raclette scene is heating up
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Raclette is the latest craze in Melbourne. There are 2 new operators launching the Swiss delicacy to the public: First SwissKris is presenting his retro-stryle Alpine Eaterie in the form of a renovated caravan (pictured) during the upcoming September versions of Hank Marvin, Melbourne’s newest eat-street market in East St. Kilda (http://www.hankmarvin.com.au/) .

Second, self-proclaimed affineur and former Spring St Grocer Fromager Anthony Femia from Maker & Monger (http://www.makerandmonger.com.au/) has just launched his cheese cart in Prahran Market. On the menu is Swiss raclette amongst other cheesy specialities.

En guete – as we like to say in Switzerland.
More about our Raclette (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-raclette/)

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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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1st August is Swiss National Day. Read more…
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Bringing you beautiful raw milk cheese from Switzerland

Artisan Swiss cheese from Rolf Beeler to celebrate Swiss National Day

** 1st August is Swiss National Day
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Hi Cheese Friend

Since 1891, the first of August has been celebrated as Swiss National Day. The date refers to a historic alliance concluded in 1291 by the three cantons of Uri, Schwyz and Unterwalden. This alliance was to become the focal point around which the Switzerland of today was built over the next 500 years.

So cut up some artisan Swiss cheese, crusty bread and celebrate with Switzerland its 724th birthday.

And – as our little birthday gift to you – receive 10% off any of our online store (https://www.alpineexpress.com.au/shop) items this weekend with code 1AUGUST

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Photo Credit Title photo: MySwitzerland.com (http://www.myswitzerland.com/en-au/swiss-national-day-august-1st.html)

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Celebrate with cheese, Bratwurst, raclette & Swiss music this Sunday in Heidelberg.

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** Swiss National Day Celebrations & Artisan Cheese Sale
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** 2nd August, Heidelberg VIC
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** JOIN US AT
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** Austrian Club in Heidelberg this Sunday 11am to 4pm
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Experience an afternoon of Swiss Folklore in true Swiss fashion and let us mark Switzerland’s Foundation Day together in what will be the closest thing to the “Bundesfeier” in Australia.

The Red Cow is partnering with Walmas to bring you a range of authentic Swiss cheese to taste and buy. Among them our famous Sélection Beeler Gruyère (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-gruyere-aoc/) , the Jersey Blue from the Toggenburg (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-jersey-blue/) , 3 different Tilsiter and more.

Date: Sunday, 2nd August 2015
Place: Picnic area of Austrian Club, Heidelberg West
76-90 Sheehan Road, Heidelberg West VIC 3081
Time: 11am to 4pm
Entry fee: gold coin donations
So bring your family and friends and say hi to us this Sunday in Heidelberg.

See you there!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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Celebrate with cheese, Toggenburger & health benefits
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View it in your browser (http://us5.campaign-archive2.com/?u=4bfbdbaa9e18c2d1c7ebaab3a&id=332b343eab&e=[UNIQID]) .
https://www.alpineexpress.com.au/2015/07/09/august-celebrations-for-swiss-national-day/

** Celebrate with Cheese
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1st of August is Switzerland’s birthday, the 724th to be precise. There are numerous events throughout Australia to celebrate this day. The Red Cow is part of 3 events: In Melbourne you can enjoy traditional food, music & dance at the annual Swiss National Day Celebrations in Heidelberg. In Sydney and Perth two of our retailers celebrate with Swiss cheese masterclasses together with Tom…

Get all the event details (https://www.alpineexpress.com.au/2015/07/09/august-celebrations-for-swiss-national-day/)

https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-toggenburger/

** Cheese of the month: Rolf Beeler Toggenburger
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This is a bold cheese. Don’t be scared though as the Rolf Beeler Toggenburger is of course superbly balanced.

It origins in the picturesque surrounds of the Toggenburg, a pretty, pre-alpine area in the northeast of Switzerland.

There Rolf works closely with cheesemaker Stefan Buehler creating these sensational 6kg wheel of raw milk deliciousness.

A little while back Tom actually filmed the process of making this cheese.
Watch the video (https://www.youtube.com/watch?v=vHYKQdfO2Zw)

https://www.alpineexpress.com.au/2015/07/06/health-benefits-of-cheese/

** Health benefits of cheese
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Cheese contains a host of nutrients like calcium, protein, phosphorus, zinc, vitamin A and vitamin B12. Cheese can also help to prevent dental diseases and fight cancer. Plus hard cheese like most of our Swiss raw milk cheese contain virtually no lactose.

We’ve now put together a list of helpful resources for you that are explaining these benefits further.
Read more (https://www.alpineexpress.com.au/2015/07/06/health-benefits-of-cheese/)

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The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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