Category: Newsletter

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May: Alpine Express, the monthly cheese subscription service has launched & more
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http://www.alpineexpress.com.au

** New: Alpine Cheese delivered to you monthly
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Alpine Express – the cheese subscription service is our newest baby: It lets you discover new artisan alpine cheese every month. By subscribing you will receive one new alpine cheese every month conveniently shipped to your door. Sign up before the end of the week and use coupon ‘first50’ to get the first box at half price.

Find out more (http://www.alpineexpress.com.au/)

https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-gruyere-aoc/

** Cheese of the month: Rolf Beeler Gruyère
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Our Sélection Beeler Gruyère embodies everything Rolf Beeler is about. This 33kg-wheel cheese is carefully selected from a cheesemaker that gets his milk from around 1,000m above sea level. That’s important as the variety in the grass leads to a more floral and richer milk.

Rolf matures his Gruyère caringly over 18 months. During the first 12 months it is washed in a salt brine solution then during the final 6 months it is only treated with natural mineral water in order to retain the natural flavours.

This raw milk Gruyère is perfect on every cheese board or as an indulgent ingredient in a cheese-dominated dish.
Where to buy (https://www.alpineexpress.com.au/where-to-buy/)

https://www.alpineexpress.com.au/2015/05/04/recipe-the-perfect-fondue/

** Recipe: the perfect Fondue
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Last month we portrayed our Rolf Beeler fondue set (https://www.alpineexpress.com.au/products/rolf-beeler-fondue-set/) , this month it’s time to provide you with the recipe for the best cheese fondue. As you will see, the recipe is simple and if you get the right ingredients and follow the instructions, it will turn out just like the one you had in the Swiss alps.
Get the recipe (https://www.alpineexpress.com.au/2015/05/04/recipe-the-perfect-fondue/)

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The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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The Red Cow (Australia) Pty Ltd · 203/1 Stokes Street · Melbourne, Victoria 3207 · Australia

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April: The inaugural Raw Milk Cheese Appreciation Day is here, Vacherin Fribouregois & more…
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https://www.alpineexpress.com.au/2015/04/13/saturday-18-april-is-raw-milk-cheese-appreciation-day/

** Get on board the inaugural Raw Milk Cheese Appreciation Day!
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This Saturday is Raw Milk Cheese Appreciation Day. And that means we’re celebrating with our entire range of high-end, artisan cheese of the unpasteurised kind. As you know this is our speciality so we’re super happy to be able to provide you with a number of retail locations where you can taste our wonderful cheese this Saturday.

Find out where to participate (https://www.alpineexpress.com.au/2015/04/13/saturday-18-april-is-raw-milk-cheese-appreciation-day/)

https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-vacherin-fribourgeois-aoc/

** Cheese of the month: Vacherin Fribourgeois
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Our Sélection Beeler Vacherin Fribourgeois is a very special cheese. This variety is traditionally known as fondue cheese, but since the redevelopment of its raw milk variety, the Vacherin Fribourgeois is firmly back on any sophisticated cheese boards.
Read more (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-vacherin-fribourgeois-aoc/)

https://www.alpineexpress.com.au/products/rolf-beeler-fondue-set/

** Back in the Shop: Fondue set
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Just in time for the colder months! Our brilliant Rolf Beeler Fondue Set is back in store. The package includes a cast iron caquelon for the best heat distribution, a burner, pedestal, 6 forks and a recipe booklet. So don’t wait, get ready for your fondue experience now!
Buy Now (https://www.alpineexpress.com.au/products/rolf-beeler-fondue-set/)

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The Red Cow
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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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The Red Cow (Australia) Pty Ltd · 203/1 Stokes Street · Melbourne, Victoria 3207 · Australia

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Hi Cheese Friend,

I just quickly wanted to follow up with you in regards to our ‘request for help’ email from the other week. There are still a few spaces left to test out our new Alpine Express cheese subscription box.

Simply go to http://www.alpineexpress.com.au and use coupon ‘EARLYBIRD15’ when you subscribe to get your early bird offer at 50% discount.

Any help is much appreciated. All boxes will be packed and sent out next week Tuesday. Sign-up for this round closes this Wednesday, so don’t wait!

Thanks again!

tom.
The Red Cow

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Melbourne, Victoria 3207
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Help us test out our new subscription product Alpine Express…
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Bringing you beautiful raw milk cheese from Switzerland to your door

http://www.alpineexpress.com.au

** We need your help testing our subscription service ‘Alpine Express’
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Hi Cheese Friend

You’re part of our The Red Cow Friends & Family group and therefore we thought you should hear first about our upcoming new subscription service called Alpine Express.

This foodie subscription service will deliver high quality, alpine cheese directly to your door. Hand-selected by us you receive a box of up to 3 different artisan cheese from our current and future range of premium cheese.

Alpine Express is about to be fully launched. However, since no new product is perfect from the start we would like your help: Have a look at our new website at www.alpineexpress.com.au and sign-up to one of our packages to test it out.

To help you we will give you our first box at half price. Simply use code EARLYBIRD15 at check out to claim your special price. You can cancel your subscription any time.

But don’t wait too long as the next box will be sent out on 21 April with orders closing on 15 April. Any feedback is valuable to us, be it your opinion about the website information only or the full end-to-end experience – simply send your feedback to [email protected] (mailto:[email protected]?subject=Friends%20%26%20Family%20Feedback%3A%20Alpine%20Express) .

Thank you heaps in advance and we’re looking forward to your feedback on our brand new service!

The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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March: The Jersey Blue is here, Fruit Mustards & more
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https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-jersey-blue/

** New arrival: Jersey Blue
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Willi Schmid’s Jersey Blue, made from 100% Swiss Jersey Cow’s milk and specially thermised for the Australian market (that’s still below pasteurisation) is now available at your premium cheesemonger in NSW, Victoria and South Australia (https://www.alpineexpress.com.au/where-to-buy/) . The buttery feel of the Jersey milk coats the palate and then the powerful flavours of the mould burst through. It has an unbelievable long finish, a masterpiece indeed and definitely a must try for every cheese connoisseur!

Read more (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-jersey-blue/)

http://www.melbournefoodandwine.com.au/event-calendar/fromage-a-trois-cheese-cider-festival-5674

** 15 March: Cheese & Cider Festival
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It’s part of the Melbourne Food & Wine Festival this year, this boutique event in the beautiful surrounds of Werribee Park. We’re of course talking about ‘Fromage A Trois’ the Cheese & Cider festival. The 2015 version is bigger and better and a must-go for every cheese lover. So put Sunday, 15th March into your diaries and book your tickets now.
B (https://www.alpineexpress.com.au/our-cheese/) ook tickets (http://www.melbournefoodandwine.com.au/event-calendar/fromage-a-trois-cheese-cider-festival-5674)

https://www.alpineexpress.com.au/product-tag/accompaniment/

**

New: Fruit Mustards
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Surely there are already enough cheese accompaniments in the market, right? Wrong! Our new Sélection Rolf Beeler Fruit Mustards are a brilliant addition. Plus you wouldn’t have come across anything like this before. The wonderful ripe fruits of the pear, fig or quince are paired with a sharp mustard flavour. Combined it’s a symbiosis of excellence and also works with cured meat or game. You find them at your premium retailer or in our online shop.
Shop Now (https://www.alpineexpress.com.au/product-tag/accompaniment/)

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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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The Red Cow (Australia) Pty Ltd · 203/1 Stokes Street · Melbourne, Victoria 3207 · Australia

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February: Book now for the Cheese & Cider Festival, Valentines Day gifts & more
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http://www.melbournefoodandwine.com.au/event-calendar/fromage-a-trois-cheese-cider-festival-5674

** 15 March: Cheese & Cider Festival in Werribee Park
————————————————————
It’s part of the Melbourne Food & Wine Festival this year, this boutique event in the beautiful surrounds of Werribee Park. We’re of course talking about ‘Fromage A Trois’ the Cheese & Cider festival. The 2015 version is bigger and better and a must-go for every cheese lover. So put Sunday, 15th March into your diaries and book your tickets now.

Book tickets (http://www.melbournefoodandwine.com.au/event-calendar/fromage-a-trois-cheese-cider-festival-5674)

https://www.alpineexpress.com.au/our-cheese/

** Tennis with Shannon
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January saw us partnering with Shannon Bennett’s Vue de Monde at the Australian Open. Our Sélection Beeler Vacherin Fribourgeois and Alp Sbrinz were very well paired with other selected artisan cheese from Europe such as the Hervé Mons Camembert or the Luigi Guffanti Gorgonzola Piccante.
Read more about our cheese (https://www.alpineexpress.com.au/our-cheese/)

https://www.alpineexpress.com.au/product-tag/knife/

** Valentine’s present?
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They say that the way to a man’s heart is through his stomach. Surely they mean cheese in particular. And surely this includes women too! So why not give a unique cheese knife from our online shop? Receive free shipping with code ‘VALENTINE’ on all Panorama knives purchased this weekend.
Buy Now (https://www.alpineexpress.com.au/product-tag/knife/)

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The Red Cow
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Copyright © 2015 The Red Cow (Australia) Pty Ltd, All rights reserved.

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The Red Cow (Australia) Pty Ltd · 203/1 Stokes Street · Melbourne, Victoria 3207 · Australia

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November news from The Red Cow: Tartana Bomba rice, the French Festival & Panorama knives.
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https://www.alpineexpress.com.au/our-cheese/xmas-cheese-platter-suggestions/

** It’s that time of year:
Xmas cheese platters
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By now you will probably have a good idea what main course you’ll be serving during your Xmas functions. Maybe even what dessert. But don’t forget the cheese! For inspiration, 3 of our awesome retailers each came up with a wonderful suggestion for your Christmas cheese platter.

Find out more (https://www.alpineexpress.com.au/our-cheese/xmas-cheese-platter-suggestions/)

https://www.alpineexpress.com.au/2014/12/12/willis-buffel-truffel/

** Willi’s Büffel Trüffel
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Handcrafted is an understatement when it comes to Willi Schmid’s cheese creations. Remember the Jersey Blue? That one will be back in February, but currently we have one of his jewels ready for Xmas for you – the amazing Büffel Trüffel, a cheese made from Buffalo milk with Swiss, black truffles. It doesn’t get much better than this.
Watch the video (https://www.alpineexpress.com.au/2014/12/12/willis-buffel-truffel/)

Bringing you beautiful raw milk cheese from Switzerland to your door

**
Last minute present?
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Sometimes all it takes is a little hint to tick off those remaining presents on your lists. Why not give the gift of trendy cheese accessories such as Fondue sets, cheese & bread knives or even a little red cow? Our online shop has it all!

Buy Now (https://www.alpineexpress.com.au)

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The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

Copyright © 2014 The Red Cow (Australia) Pty Ltd, All rights reserved.

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The Red Cow (Australia) Pty Ltd · 203/1 Stokes Street · Melbourne, Victoria 3207 · Australia

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More details about our artisan raw milk cheese you tasted at the French Festival
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Bringing you beautiful raw milk cheese from Switzerland to your door

** Thank you for visiting us at the French Festival
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Hi Cheese Friend,

You receive this email because you signed up to our newsletter during the French Festival last weekend.

First of all – welcome to our little cheese fan club! It certainly is a privilege to have you amongst us.

How fantastic was the festival? We certainly had a brilliant time – great people, perfect weather and tasty artisan cheese – what else would you want?

Here’s a little summary of the cheeses we had on offer those days:

** Sélection Beeler Vacherin Fribourgeois
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https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-vacherin-fribourgeois-aoc/

This cheese is a washed rind cheese made from cow’s milk. It is produced exclusively in the alpine region and villages of the canton Fribourg which gives it part of its name. The other part stems from the latin word “vaccarinus” which means “little cow shepherd”. This raw milk cheese has a distinct, tangy, slightly bitter with a superbly creamy finish.

**

Sélection Beeler Gruyère AOP
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https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-gruyere-aoc/The Gruyère has its origin right in the heart of the foothills of the Fribourg Alps. It is undeniably one of the most influential Swiss cheeses with its history dates back to the pre-Roman era. This particular Gruyère has been fully matured over 18 months and enjoys an aromatic-fruity flavour with a savoury, salty base. It’s simply a Rolf Beeler master cheese.

** Tête de Moine
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https://www.alpineexpress.com.au/Translated this one means “Monks head”. It’s the one we shaved off the mini wheel with that funky apparatus called “Girolle”.

**

Where can you find this cheese?
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So where can you find these sensational cheese varieties? You will find our range of artisan raw milk cheeses at a number of locations throughout Melbourne. For example Bill’s Farm at the Queen Victoria Market (in the diary hall), Spring St Grocer at 157 Spring St, next to the parliament or Leo’s Fine Food & Wine in Kew. For a full list of our stockists see our website listing (https://www.alpineexpress.com.au/where-to-buy/) .

Once again, welcome to our artisan cheese club. We will continue to inform you about new varieties, unique cheese events and other specials without spaming your inbox. We promise!

For any other information, have a look at our informative website (https://www.alpineexpress.com.au/) or shoot us an email through the contact form at any time.

Have a great weekend and thank you again for visiting us and our artisan cheese at the French Festival.

Tom / The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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November news from The Red Cow: Tartana Bomba rice, the French Festival & Panorama knives.
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https://www.alpineexpress.com.au/tartana-bomba-rice-paella-risotto-rice/

** New Product:
Rolf Beeler’s rice
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Introducing the brilliant Spanish bomba rice from Tartana. Don’t they say after cheese comes rice? Well, what’s for sure is that there’s a very good reason behind “the madness” of bringing this artisan product Rolf Beeler discovered in Valencia to Australia. Available now at your premium retailer or in our online shop (https://www.alpineexpress.com.au/products/tartana-bomba-rice/) .

Find out more (https://www.alpineexpress.com.au/2014/11/13/rolf-beelers-rice/)

https://www.alpineexpress.com.au/2014/11/13/geneva-to-paris-to-provence-the-french-festival/

** We’re at the French Festival 21 – 23 Nov.
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Come and see us at the annual French Festival in Melbourne between 21 and 23 November. The ‘Paris to Provence’ event takes place in the beautiful surrounds of the Como House & Garden in Melbourne’s South Yarra and features everything French and a little bit of Swissness too!
Find Out More (https://www.alpineexpress.com.au/2014/11/13/geneva-to-paris-to-provence-the-french-festival/)

Cheese knives & more

** The Panorama knives have arrived!
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The unique & wonderful Panorama cheese & bread knives (in the shape of Switzerland’s most famous mountain ranges) have now arrived and are available in our online shop or at your local premium retailer. So why not get your Christmas presents organised early this year?
Buy Now (https://www.alpineexpress.com.au/product-category/knives/)

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The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

Copyright © 2014 The Red Cow (Australia) Pty Ltd, All rights reserved.

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The Red Cow (Australia) Pty Ltd · 203/1 Stokes Street · Melbourne, Victoria 3207 · Australia

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Sydneysider can now finally get their hands on high quality artisan Swiss cheese…
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** We’re finally in Sydney!
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Hi Cheese Friend,

You receive this email because you were an exclusive guest at our very first Sydney event at Brasserie Bread nearly 2 weeks ago and because you signed up to our newsletter.

First of all I wanted to thank you once again for coming to see us and for spending time finding out more about fermentation of artisan bread, wine and of course our Swiss cheese.

In case you missed some of the post event photos and write-ups, here are the links again:
* Yelp Flickr photos (https://www.flickr.com/photos/yelp/sets/72157648735712102#)
* Brasserie Bread blog (http://www.brasseriebread.com.au/blog/2014/10/yelp-elites-fermentation-showcase-at-brasserie-bread-cafe/)

But most importantly, many of you asked me that Sunday where you can find these beautiful cheeses. There’s good news as we have just signed up the first retailer: Caseus (https://www.facebook.com/pages/Caseus/370152809680952) . They are focusing on 3 markets around Sydney and are currently carrying our Sélection Beeler Vacherin Fribourgeois (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-vacherin-fribourgeois-aoc/) . Over time they will introduce other varieties too. You can find them at the following locations & days:
* Fridays @ The Beaches Market, Warriewood
* Saturdays @ Foodies market, Ramsgate
* Sundays @ Organic Markets, Frenchs Forest

We’re confident that the quality of our cheese will continue to convince people like you to seek them out and for retailers like Caseus to take them on board. Watch our “where to find (https://www.alpineexpress.com.au/where-to-buy/) ” page for future updates.

Until then, enjoy the upcoming weekend and happy cheese munching!

tom / The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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