Newsletter | Page 5 | Alpine Express

Posted on 2 October 2014 by Tom Merkli — Leave a comment

Artisan Cheese News from The Red Cow

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October news from The Red Cow: Jersey Blue, Prahran Market Cheese Week & Panorma Cheese Knives.
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** New Cheese: Jersey Blue
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Introducing for the very first time in Australia the Sélection Beeler Jersey Blue (https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-jersey-blue/) . A rich & super creamy blue cheese made from pure Jersey Cow’s milk. Watch the video to learn more about it or find it at Leo’s Kew, Bill’s Farm Vic Market or Spring St Grocer in the CBD or on the menu at No. 8 by John Lawson (from 17/10).

W (http://www.mailchimp.com/) atch the Video (https://www.youtube.com/watch?v=s1d_Agn2Il0)

** 25 October: Cheese Week at Prahran Market
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Come and see us on Saturday 25 October at the Prahran Market. Tom will be showcasing two classic and one new cheese from our artisan range as part of Cheese Week.
F (http://www.mailchimp.com/) ind Out More (http://www.prahranmarket.com.au/events-activities)

**
Pre-order & save
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The unique & wonderful Panorama cheese knives (in the shape of Switzerland’s most famous mountain ranges) are on their way to Australia. Save some $$$ and get your Christmas presents organised early and pre-ordering it in our online shop. Pre-order prices are $10/piece off.
Buy Now (https://www.alpineexpress.com.au/products/cheese-knife-panorama-best-of-switzerland/)

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The Red Cow
Exclusive Importer of the Selection Rolf Beeler Cheese

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Posted on 22 August 2014 by Tom Merkli — Leave a comment

Artisan Swiss Cheese News from The Red Cow

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August artisan cheese news – it’s panorama time…
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** August is Panorama time
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Hi Cheese Friend,

With the Swiss national day festivities out of the way (and there were quite a few as you might have seen on our social media pages such as Facebook or Instagram or – even better – at first hand during your own visits), we can now fully concentrate on bringing you some exciting new products.

** Panorama Knives
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https://www.alpineexpress.com.au/products/cheese-knife-panorama-best-of-switzerland/
What’s cheese without a good cheese knife? And what’s cheese without bread and a decent bread knife? We’re proud to be the sole Australian importer of the famous, Swiss designed Panorama knives. The creator had the idea to have a mountain panorama as the serrated edges of a bread knife. It worked beautifully and the Panorama bread knife was born. A little later the cheese knife was added to the product range, providing that crucial “cut out” in the form of the mountain panorama in the centre of the knife.

https://www.alpineexpress.com.au/products/bread-knife-panorama-berner-oberland/

The cheese knife “Best of Switzerland” as well as the bread knife “Berner Oberland” will arrive in Australia with our next shipment at the end of October. They can be pre-ordered through our online shop (https://www.alpineexpress.com.au) at a special, introduction price. And because you’re our loyal readers, we offer you a special deal with free delivery if you pre-order one of the knives before the end of the month (payment is not due until they ship). So hurry up, head to our online store (https://www.alpineexpress.com.au/shop) and enter the coupon code “freeshipaug” to get free shipping.

** New cheese: Ticino Lucendro
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We first looked into this cheese when Tom was in Switzerland in February this year. Then there were a few market tests and now we can finally reveal this beautiful cheese. The name already gives us a clue to its origin, Ticino. Ticino is the Italian speaking canton in the South of Switzerland and that’s where this two months matured, grey mould cow’s milk cheese is from. The second part of its name, Lucendro, is the name of a 2,963m high mountain on which base this cheese is produced at. This alpine area is rich in minerals giving this cheese a unique aroma. The Ticino Lucendro also shows a relatively soft paste and a balanced taste. Additionally it melts very well. You can find it currently at Leo’s Fine Food & Wine in Kew or at Spring St Grocer in Melbourne’s CBD.

Cheese Trolley at Vue de Monde, Melbourne To finish off, let us unveil where the title photo was taken: it’s the beautifully curated cheese trolley at one of Melbourne’s top restaurants, Shannon Bennett’s Vue de Monde (http://www.vuedemonde.com.au/) . On the trolley are our Sélection Beeler Sbrinz, Gruyère and Hoch Ybrig.

Until next time, happy cheese munching

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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Posted on 31 July 2014 by Tom Merkli — Leave a comment

Happy Swiss National Day from The Red Cow

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1st August is Swiss National Day. Read more…
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Bringing you beautiful raw milk cheese from Switzerland

Artisan Swiss cheese from Rolf Beeler to celebrate Swiss National Day

** 1st August is Swiss National Day
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Hi Cheese Friend

Today is Swiss National Day – a date that, according to Wikipedia, is inspired by the date of the Federal Charter of 1291, placed in “early August” (primo incipiente mense Augusto). The document is one of several dozen pacts attested for the territory of Switzerland in the period of the mid-13th to mid-14th century.

Wow, 1291! That’s old, isn’t it? It means Switzerland celebrates its 723rd birthday today. You surely would need a huge cake to fit all the candles on to it.

So, congratulate Switzerland and congratulate yourself for being a fan of one of the best known products from the old country: Cheese of course!

** Swiss Picnic in Heidelberg this Sunday
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If you’re up for a bit more Swiss-ness, come and join us at the traditional Swiss Picnic at the Austrian Club in Heidelberg (https://www.google.com/maps/place/The+Austrian+Club/@-37.728256,145.042653,17z/data=!3m1!4b1!4m2!3m1!1s0x6ad645dde48652c9:0xf0888aa30bf3740e) this Sunday from 12 to 4pm. You will find everything from Bratwurst, Ed’s amazing Swiss bread, a Yodel Choir, Walmas “Heimweh Laedeli” (homesick shop) to authentic Raclette from the Groupe Romand and more. Plus – of course – we’ll be there with our cheese, ready for you to taste and to purchase.

So once again, happy Swiss National Day and happy cheese munching.

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Photo Credit Birthday Cake: brunkfordbraun (https://www.flickr.com/photos/67961268@N00/268369035/) via Compfight (http://compfight.com) cc (https://creativecommons.org/licenses/by-sa/2.0/)

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Posted on 22 July 2014 by Tom Merkli — Leave a comment

Artisan Swiss Cheese News from The Red Cow

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Winter is full of cheese events. Read more…
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** Winter is full of cheese events!
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Hi Cheese Friend,

By now everyone in Victoria (and probably in other parts of the country) has surely felt the cold of this year’s version of winter. Yet isn’t it a fantastic time of the year? As without regrets you can dig into heart warming artisan cheese, consume melted raclette in raw quantities and savour delicious Fondue by the gallon. Well at least that’s what we tell ourselves (and practice of course!).

July is also a fantastic month as it is the lead up to the Swiss National Day on 1^st August. Switzerland will turn 723 years old. Whooohoo! With that we have a ton of events planned in the next few weeks. Here are some of upcoming the highlights

** Flour Market – melted raclette on bread
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http://flourmarket.com.au/
It’s the first time we’re joining this hipster event (http://flourmarket.com.au/) in Fitzroy. We’re partnering with Ed’s Bread to bring you melted, artisan raclette cheese on Ed’s famous bread. As one of our Facebook followers put it, breakfast is sorted!

Sunday, 27 July, Fitzroy Town Hall, 9am until sold out

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** Fondue tasting at Harper & Blohm
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http://www.harperandblohm.com/
We’re showcasing our artisan Rolf Beeler fondue mix live in action in conjunction with Ciderhaus and their beautiful Apfelwein.

Sunday, 27 July, Harper & Blohm, Essendon (http://www.harperandblohm.com/) , 1.30 to 3.30pm
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** Artisan raclette event at Spring St Grocer
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https://www.facebook.com/events/675166305896635/
In honour of the upcoming Swiss National Day on 1^st August we have teamed up with Spring St Grocer to bring you a unique raclette dinner in the famous cheese cellar next to the Victorian Parliament. You will be presented with three unique raclette cheese of which one even is a blue raclette. All from Switzerland of course. Further details can be found here (https://www.facebook.com/events/675166305896635/) .
Wednesday, 30 July, Spring St Grocer, 6.30 to 8.30pm, bookings essential
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** Swiss picnic in Heidelberg
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This one is the annual Swiss National Day picnic organised by the Yodel Choir Matterhorn. We will be partnering with Walmas to showcase our range of artisan Swiss cheese with purchase opportunity on the day.
Sunday, 3 August, The Austrian Club, Heidelberg, 12 to 4pm
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Quite the selection of events, right? Well, hopefully there’s something there for everyone.

Happy cheese munching and we hope to see you at one of our events or at one of our retailers (https://www.alpineexpress.com.au/where-to-buy/) !

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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Posted on 21 July 2014 by Tom Merkli — Leave a comment

This is the artisan cheese you tasted at 360 Elizabeth St

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Details about the cheese you tasted at 360 Elizabeth St
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** This is what you tasted at 360 Elizabeth St
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Hi Cheese Friend,

You receive this email because you signed up to our newsletter during our artisan Swiss cheese tasting at the foyer of 360 Elizabeth St last week.

First of all – welcome to our little cheese fan club! It certainly is a privilege to have you amongst us.

As promised, below is the list of cheese varieties you tasted last week (from right to left in the photo above):

** Sélection Beeler Aargauer Bierdeckel
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* A beer yeast washed semi-hard cheese from the German speaking part of Switzerland. Yes, this was the one we insited you eat with the rind on.

** Sélection Beeler Toggenburger
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* A wonderful pre-alpine, 8 months matured cheese. The cows that provide the floral milk for this cheese graze at about 900 meters above sea level. The landscape and production of this cheese is featured in our video (https://www.alpineexpress.com.au/video-story-of-artisan-swiss-cheese/) .

** Tête de Moine
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* Translated this one means “Monks head”. It’s the one we shaved off the mini wheel with that funky apparatus called “Girolle”.

** Sélection Beeler Emmental
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* This is one of the most iconic Swiss cheese varieties. This particular Emmental was matured for a very long 18 months. It is sweet and nutty and just gorgeous!

**
Sélection Beeler Jersey Blue
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* Last but certainly not least in our tasting was the Jersey Blue from master cheese maker Willi Schmid and selected by the “Pope of Swiss cheese” Rolf Beeler. This unique and award winning cheese is made with the buttery rich Jersey cow’s milk. The combination of that milk with the blue veins make it a delicacy second to none. This cheese will become available in late September.

** Where can you find this cheese?
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So where can you find these sensational cheese varieties? The closest places to 360 Elizabeth Street are Bill’s Farm at the Queen Victoria Market (in the diary hall) or Spring St Grocer at 157 Spring St, next to the parliament. For other stockists see our website listing (https://www.alpineexpress.com.au/where-to-buy/) .

Once again, welcome to our little cheese newsletter club. We will continue to inform you about new varieties, unique cheese events and other specials.

For any other information, have a look at our informative website (https://www.alpineexpress.com.au/) or shoot us an email through the contact form any time.

Have a great week and thank you again for tasting our artisan cheese.

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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Posted on 25 June 2014 by Tom Merkli — Leave a comment

Artisan Swiss Cheese News from The Red Cow

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Winter is the best time of the year. Read or cheese news!
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** Winter is the best time of the year!
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Hi Cheese Friend,

June marks the start of winter and winter is the best time of the year. Seriously. What’s better than a cheese fondue on a cold winter’s night? Or what about an authentic raclette party with artisan Swiss raclette cheese and boiled potatoes? Can you think of anything better? We certainly can’t!

https://www.alpineexpress.com.au/our-cheese/selection-rolf-beeler-fondue/Anyway, you’re probably wondering right now how on earth you can pull together a complicated fondue for a fun dinner party with friends but fear not! Our new shipment of exquisite Rolf Beeler ready-made fondue has just arrived from Switzerland. These bags of goodness contain nothing but the raw ingredients of three different Rolf Beeler selected cheeses, Swiss white wine, Kirsch (cherry Schnapps) and corn starch. The 600g packs are available in Melbourne at Bill’s Farm, Leo’s Fine Food & Wine in Kew, Richmond Hill & Larder as well as Harper & Blohm (https://www.alpineexpress.com.au/where-to-buy/) . And if you’re lacking the equipment, you can find a fondue set at most kitchen and homeware shops or some of our retailers including Spring St Grocer even rent out fondue sets to you.

New in June is also our The Red Cow Online Shop (https://www.alpineexpress.com.au) . Unfortunately, we don’t sell our cheese direct, but you can find some great presents and cheese accessories there (like a fondue set). Have a look for yourself!

** Winter Cheese Events
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http://www.eventbrite.com/e/cheese-and-chocolate-tasting-presented-by-red-cow-cheese-and-lindt-chocolate-tickets-12013086465Then there are two amazing events coming up. The first one is with our friends at the Kelvin Club in Melbourne where we will be partnering with Lindt Chocolates to match four of our artisan cheeses to their famous Swiss chocolates. Yes, you heard right, cheese & chocolate. It definitely works – well, find out for yourself and come by on Thursday, 17^th July at 6.30pm. You will find further details and the booking form here (http://www.eventbrite.com/e/cheese-and-chocolate-tasting-presented-by-red-cow-cheese-and-lindt-chocolate-tickets-12013086465) .

The other even isn’t until the end of July, but – oh boy – will it be awesome! On Wednesday evening, 30^th July – just 2 days shy of the Swiss National Day – we’re celebrating a Feast of one of the most famous Swiss delicacies with a boutique Raclette event at Spring St Grocer in Melbourne’s CBD. In the stunning cellar dining area adjacent to the cheese room, we’ll be showcasing three different raclette cheeses along with potatoes and condiments. The 3 course dinner starts at 6.30pm and costs $120 per person incl. drinks. Email Spring St Grocer (mailto:[email protected]?subject=Raclette Event Booking Inquiry) or call Rebekah on (03) 9654 6657 Monday to Friday 9am to 5pm with your credit card details to book your spot if you don’t want to miss out as places are strictly limited!

Happy Winter season!

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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Posted on 4 June 2014 by Tom Merkli — Leave a comment

Join Yelp & us for cheese, artisan bread & German cider

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Exclusive invitation to a one day only winter show case of cheese, wine and bread!
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** Yelp Winter Tasting – Artisan Cheese, Wine & Breads – Tuesday, 17 June, South Melbourne
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Hi Cheese Friend,

Last month we hosted an amazing winter tasting with 16 different artisan Swiss cheeses from our existing and new portfolio. The event, hosted together with Brasserie Bread and Ciderhaus now attracted our friends at Yelp and with that give you another chance to see our wonderful produce.

http://www.yelp.com.au/aboutYelp Melbourne (http://www.yelp.com.au/melbourne) regularly hosts specially crafted events for their Elite members (http://www.yelp.com.au/elite/melbourne) . Members of this exclusive, in-the-know crew reveal hot spots for fellow locals, act as city ambassadors, and are the true heart of the Yelp community, both on and offline. For you this means you get a chance to meet some of these members face to face.

So join Yelp, The Red Cow, Brasserie Bread and Ciderhaus for an absolutely unique showcase of our combined offerings ready for your winter trade.

Experience: high altitude, artisan Swiss cheese – unique German Apfelweins – French influenced artisan bread from Brasserie Bread – ALL in the one spot.

As this is a Yelp Elite event with limited spaces, we must have your RSVP prior to the event to secure your spot. Click here to book your place now (mailto:[email protected]?subject=RSVP%20Yelp%20Event%2017%20June&body=I%20would%20like%20to%20join%20your%20event%20on%20Tuesday%2C%2017%20June%20at%20Brasserie%20Bread%20in%20South%20Melbourne.) .

WHEN: Tuesday, 17 June 2014
TIME: 6.30pm to 8.30pm (please arrive before 7pm)
WHERE: Brasserie Bread, 150 Thistlethwaite Street, South Melbourne (just off Montague Street (http://www.brasseriebread.com.au/about-us/contact.aspx) )

See you in South Melbourne!

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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Posted on 9 May 2014 by Tom Merkli — Leave a comment

Artisan Swiss Cheese News from The Red Cow

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Autumn is here and with that some attractive cheese events!
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** May brings cheese to mums!
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Hi Cheese Friend,

Ooopsie, it looks we missed our April spot for our “monthly” newsletter. But hey, there are always other channels you can get your regular The Red Cow news fix: Twitter (http://www.twitter.com/theredcowoz) , Facebook (http://www.facebook.com/theredcowoz) , Instagram (http://instagram.com/theredcowoz) to just name a few.

Another reason we’re a little behind was of course the two amazing events in April we proudly took part in:

photography by francineschaepper.com
The Swiss Festival in Melbourne was the first (pictured above, photography by francineschaepper.com (http://www.francineschaepper.com) ). Moved from February to April, the annual festival was blessed with the best weather we could possibly wish for: a mild 20-something degrees with lots of sunshine. Not surprisingly, people came in droves and tasted our wonderful artisan cheese and the amazing bread from our friend Ed from Ed’s Breads. Quite a few of you reading this actually joined our distribution list at that event – thanks and welcome to all of you!

Then there was the Soirée Suisse at the Como Cinema in South Yarra where the Goethe Institute together with the Swiss Consulate presented two brilliant Swiss films with a truly Swiss intermission where our Sélection Beeler Emmental (pictured in the title picture above) & Gruyère alongside Walmas’ Büdnerfleisch (Swiss style cured meat) and Ed’s Bread was served.

** What’s coming up?
————————————————————
There is literally tonnes of cheese on its way at the moment ready for your winter appetite! Some of it is already here and stockists (https://www.alpineexpress.com.au/where-to-buy/) like Bill’s Farm, Leo’s Fine Food and Wine or Spring St Grocer in Victoria or Boatshed Market, Fresh Provisions or The Herdsman in Perth are well equipped with Swiss Raclette and a wide range of high quality, artisan high-alpine Swiss cheese from us.

** Cheese & Beer
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There’s a great little cheese & beer event coming up for Good Beer Week in Melbourne. Join the guys from the Kelvin Club on Friday, 23 May for an evening which begins with a curated tasting of boutique beers Mountain Goat Steam Ale, Brooklyn Brewery Lager and Hefeweizen from 4 Pines Brewing Company. For one of those we will be providing an exclusive Sélection Beeler cheese match. Buy your tickets here (http://www.kelvinclub.com/book-tickets/events/23-may-14-good-beer-week-the-kelvin-club/) .

Aside from that, there’s always artisan Swiss cheese available for you to taste at our retailers. Just ask them for a sample!

That’s all for now – have a lovely (cheese & love filled) Mother’s Day this Sunday!

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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Posted on 23 April 2014 by Tom Merkli — Leave a comment

You’re invited: 2014 Winter Showcase – one day only!

** “Winter Tasting” – Artisan Cheese, Wine & Breads – Melbourne
————————————————————
Hi Cheese Friend,

As temperatures begin to fall – heaters are dusted off – it’s time to show you what beautiful products we have ready for you this Winter 2014.

Join The Red Cow, Brasserie Bread and Ciderhaus for an absolutely unique showcase of our combined offerings ready for your winter trade.

Experience: high altitude, artisan Swiss cheese – unique German Apfelweins – French influenced artisan bread from Brasserie Bread – ALL in the one spot.

ONE DAY ONLY !

WHEN: Monday, 5th May 2014
TIME: 4pm to 6pm
WHERE: Brasserie Bread, 150 Thistlethwaite Street, South Melbourne (just off Montague Street (http://www.brasseriebread.com.au/about-us/contact.aspx) )

Please RSVP (mailto:[email protected]?subject=Industry%20Event&body=Yes%2C%20I’m%20coming%20to%20the%20event%20on%20Monday%2C%205th%20May%202014.%0A%0AName%3A%0ACompany%2Frestaurant%3A) . Or contact Tom on 0457 844 824.

See you in South Melbourne!

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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Posted on 8 April 2014 by Tom Merkli — Leave a comment

Swiss Festival: Thank you for visiting The Red Cow!

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Thank you for visiting us at the Swiss Festival on Sunday!
————————————————————
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View it in your browser (http://us5.campaign-archive2.com/?u=4bfbdbaa9e18c2d1c7ebaab3a&id=db86a85e11&e=[UNIQID]) .

** It was great to see you at the Swiss Festival on Sunday!
————————————————————
Hi Cheese Friend,

http://swissfestivalaustralia.com/about-us/about/Thank you for visiting us on Sunday at the Swiss Festival and for signing up to our newsletter.

We surely had a lot of fun and met many new Swiss cheese lovers like you. If you bought some of our cheese on the day, we hope you enjoyed it. Rest assured you will be kept up-to-date with our future events & product updates through our regular newsletters.

Other information, for example where you can buy our lovely raw milk cheese (https://www.alpineexpress.com.au/where-to-buy/) you can always find on our website (https://www.alpineexpress.com.au/) . Remember though that not every retailer carries our full range. If you’re after a particular cheese, you can always drop us a line (mailto:[email protected]) and we’ll be happy to tell you where you can find it.

Thanks again and talk to you soon!

The Red Cow
Exclusive Importer of the Sélection Rolf Beeler Cheese

Bringing you beautiful raw milk cheese from Switzerland to your door

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